DMI Company, a Vietnam-based company, has signed contracts with influencers in Vietnam who have a total following of up to 5 million. They will commence providing Social Media Influencer Marketing Services to support Japanese businesses operating in Vietnam in promoting their products and services. This service will be officially launched on July 24, 2023.
Masao Matsuyama (Representative Director of DMI Company): “We, at DMI, have experienced and adapted to Vietnam’s rapid transition over the past 30 years of operating locally. Alongside this, we have built strong connections with influential figures who have a significant impact on Vietnam’s consumer market, as well as many local influencers with close ties to the region. These influencers can only be leveraged by local businesses.
As you may know, Vietnam has a large young population, and SNS (Social Networking Services) culture is highly prevalent. In such a promising market, we will provide effective marketing services that connect valuable products to the customers who need them. This will lead us to achieve results that no one else can obtain.”
Vietnam’s Development with High Growth Rate:
Among the major countries in ASEAN, Vietnam is an emerging economy that continues to achieve a high economic growth rate.
In 2022, it recorded a growth rate of 8.02%, marking the first time in 25 years to achieve such a significant economic growth rate.
In recent years, foreign companies have been actively expanding their operations into Vietnam, and one of the key reasons is the abundance of labor, especially a large number of young workforce.
The increase in employment opportunities provided by companies has led to the expansion of personal consumption, and it is not an exaggeration to say that consumer spending in Vietnam is currently supported by the younger generation.
Recent Information Technology Infrastructure in Vietnam:
Vietnam has a smartphone usage rate of 63.1%, ranking in the top 10 globally.
With a population of over 100 million, approximately 3 out of every 5 people own a smartphone, and they receive various information from internet sources, primarily through Social Networking Services (SNS).
Among these, Facebook is the most popular SNS in Vietnam, and statistics show that 95% of Vietnamese people use the Internet, with “influencers” having a greater impact than traditional celebrities, actively engaging on Facebook.
The Significance of Social Media Marketing in Vietnam:
To succeed in promoting and achieving business success in Vietnam, the use of SNS is of utmost importance. Leveraging the influence of SNS and influencers to stimulate the purchasing behavior of the young demographic, local consumers, and expanding brand awareness through effective marketing campaigns is essential.
Advantages of DMI Influencer Marketing:
“SNS Influencer Marketing” achieves outstanding reach and reliable interaction power.
- Access to Local Influencers with Dominant Reach: We have a plethora of famous influencers, including “Saki” (Saki), with over 3.2 million followers (as of June 30, 2023). These influencers have undertaken numerous projects with well-known companies, and we are committed to delivering reliability and success in promotional activities across Vietnam.
- High Interaction Power through Locally Trusted Influencers: We leverage the influence of various local personalities such as DJs and attractive models in commercial cities like Ho Chi Minh City. By closely collaborating with the local community, we significantly enhance our influence over consumers, ensuring reliable and effective promotional outcomes.
- Meeting Various Needs through Collaboration with Top 60 Influencers. We will select the right influencers who align with the brand image and products of each business, catering to the target audience’s preferences, whether it’s beauty products, health supplements, or any project regardless of scale.